TCL 43S310R Review: 43-Inch Full HD Roku Smart TV
By SellySell Editorial Team | Last updated: June 16, 2026
The TCL 43S310R is a 43-inch smart TV with 1080p Full HD resolution and the Roku TV Smart OS. It is made for simple streaming, basic gaming, and everyday TV watching. The article details list three HDMI inputs, a USB port, dual-band Wi-Fi, AirPlay 2 support, and voice assistant compatibility.
Verdict
The TCL 43S310R is a good fit if you want a simple 43-inch Roku TV for streaming, cable, and casual gaming. Its 1080p resolution is enough for smaller rooms, bedrooms, dorms, and kitchens. It is not the best choice if you want 4K resolution, premium HDR performance, or advanced gaming features.
Key Specs
| Specification | Detail |
|---|---|
| Brand | TCL |
| Model | 43S310R |
| ASIN | B0CS83D51F |
| Screen Size | 43 inches |
| Resolution | 1080p Full HD |
| Smart Platform | Roku TV Smart OS |
| Connectivity | Three HDMI inputs, USB port, dual-band 802.11 Wi-Fi |
| Casting Support | Screen mirroring and AirPlay 2 support |
| Voice Assistant Support | Compatible with Amazon Alexa and Google Assistant |
| Dimensions | 37.6 x 23.9 x 7.3 inches |
| Weight | 18.46 pounds |
| Voltage | 110 volts |
| Power Consumption | 16 watts |
| First Available Date Listed | July 29, 2024 |
What Is This Product?
The TCL 43S310R is a 43-inch Full HD smart TV with Roku built in. It gives you access to common streaming apps through the Roku interface. The article details mention Netflix, Hulu, and Disney+ as examples of supported streaming services.
This TV is designed for buyers who want a smaller screen and a simple smart TV system. It also includes physical connections for external devices such as streaming boxes, game consoles, Blu-ray players, or USB media.
Who It Is For
The TCL 43S310R is best for bedrooms, guest rooms, dorm rooms, apartments, and smaller living spaces. The 43-inch size is large enough for casual viewing without taking over the room.
It is also a practical choice for people who already like the Roku interface. Roku keeps streaming apps in one place and is usually easier to use than many built-in TV menus.
Who Should Skip It
Skip this TV if you want 4K resolution. The TCL 43S310R is listed as a 1080p Full HD model, not a 4K TV.
Gamers who want advanced features such as 120Hz refresh rates, HDMI 2.1 gaming support, or premium HDR should also look at a higher-end model. This TV is better suited to casual gaming and everyday entertainment.
Design and Build Quality
The TCL 43S310R uses a FullView Metal Bezel-less Design. This gives the front of the TV a cleaner look and keeps the border around the screen slim.
The listed dimensions are 37.6 x 23.9 x 7.3 inches, and the listed weight is 18.46 pounds. That makes it easier to place on a TV stand or move between rooms compared with many larger TVs.
The article lists a metal bezel design, but long-term durability can vary by setup and handling. Use the included stand or a compatible wall mount according to the manual.
Smart Features and Connectivity
The TCL 43S310R runs on the Roku TV Smart OS. This gives you a simple home screen for streaming apps and connected devices.
The article details list support for Amazon Alexa and Google Assistant. This can help with basic voice control when paired with compatible devices.
Connectivity includes three HDMI inputs, one USB port, and dual-band 802.11 Wi-Fi. Screen mirroring and AirPlay 2 support add more ways to share content from phones, tablets, or computers.
Key Features
1080p Full HD Picture
The 1080p Full HD resolution gives you a clear picture for streaming shows, live TV, and older game consoles. It is a practical match for a 43-inch screen in a smaller room.
Roku TV Smart OS
Roku is the main reason to consider this TV. It keeps streaming apps easy to find and gives the TV a familiar layout for people who already use Roku devices.
Three HDMI Inputs
The three HDMI inputs let you connect more than one device at the same time. For example, you can connect a game console, cable box, and streaming device without constantly swapping cables.
AirPlay 2 and Screen Mirroring
AirPlay 2 and screen mirroring support can make it easier to show videos, photos, and other content from compatible devices on the TV screen.
Viewing and Gaming Experience
The TCL 43S310R is built for everyday viewing. Its 1080p Full HD resolution can look sharp on a 43-inch screen when viewed from a normal bedroom or small living room distance.
| Aspect | Feature | Benefit |
|---|---|---|
| Image Quality | 1080p Full HD | Clear picture for everyday viewing |
| Contrast | Dynamic Contrast | Helps improve light and dark scenes |
| Gaming | Game Mode | Better suited for casual gameplay |
The article details mention Direct LED backlighting and dynamic contrast. These features can help with brightness and contrast, but this is still a budget Full HD TV, so buyers should not expect premium home theater performance.
Real-World Use
For streaming, the TCL 43S310R should work well for common apps through Roku. It is a good size for watching TV from a bed, desk, or small sofa.
For gaming, it is best for casual players. The Game Mode can help reduce delay, but the article does not list advanced gaming specs. Competitive gamers should check the current Amazon listing or manual before buying.
For connectivity, three HDMI ports are useful. Many budget TVs include fewer ports, so this layout gives you more room for external devices.
Pros and Cons
Pros
- 43-inch Full HD screen is a practical size for bedrooms, dorms, and smaller spaces
- Roku TV Smart OS gives easy access to popular streaming apps
- Three HDMI inputs make it easier to connect multiple devices
- AirPlay 2, screen mirroring, and dual-band Wi-Fi add useful wireless options
Cons
- 1080p resolution may not satisfy buyers who want 4K detail
- Not aimed at premium gaming setups with advanced high-refresh features
- Some exact performance details should be checked on the current Amazon listing or product manual before purchase
Is It Worth the Price?
The TCL 43S310R is worth considering if you want a simple Roku TV with a 43-inch screen and Full HD resolution. Its value comes from the Roku platform, useful HDMI selection, and compact size.
It is not the best value if you want the sharpest picture available. A 4K TV may be a better long-term choice for a main living room. For a smaller room or secondary TV, the TCL 43S310R makes more sense.
Alternatives to Consider
If you are comparing similar TVs, look at the TCL 43S350G, Hisense 43A4 Series, and Amazon Fire TV 43-inch 2-Series. These models give you similar small-room smart TV options, but the interface, app layout, and feature mix may differ.
Frequently Asked Questions
What Is the Weight of the TCL 43S310R TV?
The TCL 43S310R TV is listed at 18.46 pounds.
What Are the Dimensions of the TCL 43S310R TV?
The TCL 43S310R TV is listed at 37.6 x 23.9 x 7.3 inches.
How Many HDMI Inputs Does the TCL 43S310R Have?
The TCL 43S310R has three HDMI inputs.
Does the TCL 43S310R Support Roku?
Yes. The TCL 43S310R runs on the Roku TV Smart OS.
Does the TCL 43S310R Support AirPlay 2?
The article details list AirPlay 2 support, along with screen mirroring.
What Is the Voltage Requirement for the TCL 43S310R?
The listed voltage requirement for the TCL 43S310R is 110 volts.
When Was the TCL 43S310R First Available for Purchase?
The listed first available date is July 29, 2024.
Final Verdict
The TCL 43S310R is a straightforward 43-inch Roku TV for buyers who want easy streaming and a Full HD picture without paying for premium features. It is best as a bedroom, dorm, guest room, or secondary TV.
Choose it if Roku, three HDMI inputs, and a compact 43-inch size matter more than 4K resolution. Skip it if you want a main home theater screen or advanced gaming performance.
